It’s not enough to simply have a business website. If you want to make your online business a real success, you need to be sharing constant content with your audience. The saying ‘content is king’ has never been truer. In order to improve your SEO and offer a great user experience to customers, content creation is of paramount importance.
Still not convinced? Let’s take a look at how constant content can benefit your business website.
Google algorithms eat up fresh content – use it to improve your search engine rankings!
Improve your search rankings
Search engine algorithms are rewarding quality content now more than ever. They’re looking to increase the rankings of those that offer fresh and relevant content to users and lower the rankings of those who simply can’t be bothered!
Creating content for your website on a regular basis is a great way to show search engines your expertise. If you are particularly knowledgeable about your niche, they’ll want to rank you higher in relevant searches and ensure more traffic is sent your way.
Remember, the higher search engine rankings you achieve, the more traffic you’ll get to your website.
Manage your online branding
Creating regular content will help to show your company’s expertise to both customers and search engines. Your new position as an expert in your niche will help to gain customers trust, which is likely to result in an increase in sales.
Constant content will also show customers that you really care about your brand image and are relevant in the industry. It will draw attention to your company and make it far easier for you to win over new customers.
Creating content for your social media pages will improve user engagement and increase your search rankings.
Improve your social media presence
For many people, your social media pages will be their first point of contact with your business. It’s therefore important that you maintain an active social media presence by posting unique, interesting and relevant content on a regular basis.
The more engaging your content is, the more likely your followers are to interact with it. Getting shares is great for widening your content reach and connecting new customers with your business.
Likes, shares and re-tweets will also count towards your SEO. Known as social signals, they are something that Google considers when deciding how to rank your website. The more you get, the better!
Creating varied content
Remember the content you create doesn’t always have to be text-based. In fact, you’ll see great results from varying your content by publishing videos, infographics and images on your social media pages too.
Visual content has been proven to get even more social signals, which will in turn improve your SEO. Video content also ranks extremely well in search engines, helping to drive even more traffic to your website.
Keep users coming back to your website
Good search engine rankings may get people to your website but its quality content that’s going to keep them there. It is therefore important to keep your website content fresh, relevant and informative.
Visitors to your website will have a much better response to your business if you offer a great user experience. Whilst a professional-looking site is essential to this, the content you place on it is every bit as important. People expect to see new information on a regular basis, so make sure you provide plenty of new content for them to read, digest and even learn from.
The more informative and engaging your website is, the more people will trust your company and chances are, they’ll be much more willing to buy from you too.
Start a blog
A great way to keep your website full of fresh content is to start a blog. This will provide a dedicated place where you can share constant content like news stories related to your industry, opinion pieces and advice articles. Make your blog a useful hub of information for customers and they’ll return to use your website time and time again.
As we mentioned before, it’s important to vary your content! Videos and infographics are great for engaging web users and will keep them on your site for longer (in turn improving your SEO).
If a customer was given the choice between a Company with plenty of fresh content on their website and social media pages and a company with a website that hasn’t been updated in months, who do you think they’re going to give their business to?
The answer is obvious. Content wins every time
If you want to increase your competitiveness and become an industry leader, a focus on constant content is the way forward. From improving your SEO and winning new customers to increasing sales, it offers a wide range of business benefits and is well worth your investment.