Constant Content – Why Websites Need Regular Content for SEO, Rankings and User Experience

It’s not enough to simply have a business website. If you want to make your online business a real success, you need to be sharing constant content with your audience. The saying ‘content is king’ has never been truer. In order to improve your SEO and offer a great user experience to customers, content creation is of paramount importance.

Still not convinced? Let’s take a look at how constant content can benefit your business website.

Google algorithms eat up fresh content – use it to improve your search engine rankings!

content dog

Improve your search rankings

Search engine algorithms are rewarding quality content now more than ever. They’re looking to increase the rankings of those that offer fresh and relevant content to users and lower the rankings of those who simply can’t be bothered!

Creating content for your website on a regular basis is a great way to show search engines your expertise. If you are particularly knowledgeable about your niche, they’ll want to rank you higher in relevant searches and ensure more traffic is sent your way.

Remember, the higher search engine rankings you achieve, the more traffic you’ll get to your website.

Manage your online branding

Creating regular content will help to show your company’s expertise to both customers and search engines. Your new position as an expert in your niche will help to gain customers trust, which is likely to result in an increase in sales.

Constant content will also show customers that you really care about your brand image and are relevant in the industry. It will draw attention to your company and make it far easier for you to win over new customers.

Creating content for your social media pages will improve user engagement and increase your search rankings.

Improve your social media presence

FB Like

For many people, your social media pages will be their first point of contact with your business. It’s therefore important that you maintain an active social media presence by posting unique, interesting and relevant content on a regular basis.

The more engaging your content is, the more likely your followers are to interact with it. Getting shares is great for widening your content reach and connecting new customers with your business.

Likes, shares and re-tweets will also count towards your SEO. Known as social signals, they are something that Google considers when deciding how to rank your website. The more you get, the better!

Creating varied content

Remember the content you create doesn’t always have to be text-based. In fact, you’ll see great results from varying your content by publishing videos, infographics and images on your social media pages too.

Visual content has been proven to get even more social signals, which will in turn improve your SEO. Video content also ranks extremely well in search engines, helping to drive even more traffic to your website.

Keep users coming back to your website

Good search engine rankings may get people to your website but its quality content that’s going to keep them there. It is therefore important to keep your website content fresh, relevant and informative.

Visitors to your website will have a much better response to your business if you offer a great user experience. Whilst a professional-looking site is essential to this, the content you place on it is every bit as important. People expect to see new information on a regular basis, so make sure you provide plenty of new content for them to read, digest and even learn from.

The more informative and engaging your website is, the more people will trust your company and chances are, they’ll be much more willing to buy from you too.

Start a blog

A great way to keep your website full of fresh content is to start a blog. This will provide a dedicated place where you can share constant content like news stories related to your industry, opinion pieces and advice articles. Make your blog a useful hub of information for customers and they’ll return to use your website time and time again.

As we mentioned before, it’s important to vary your content! Videos and infographics are great for engaging web users and will keep them on your site for longer (in turn improving your SEO).

Improve competiveness

If a customer was given the choice between a Company with plenty of fresh content on their website and social media pages and a company with a website that hasn’t been updated in months, who do you think they’re going to give their business to?

The answer is obvious. Content wins every time

If you want to increase your competitiveness and become an industry leader, a focus on constant content is the way forward. From improving your SEO and winning new customers to increasing sales, it offers a wide range of business benefits and is well worth your investment.

Image credits: Go Local Search and Find Your Search

 

Read More
Think like a winner: 4 mantras to help you achieve success

No one cruises through life without at least a couple of low points that knock them down and make them question their reasons for doing what they’re doing. During these periods, people tend to think a lot and analyse themselves, which usually results in one of two outcomes. The first possible outcome is giving up and the second outcome is coming back fighting.

Finding the strength to overcome life’s knock backs and hardships can be tough but it all comes down to your beliefs and determination. A person with a strong mind, who thinks like a winner, is much more likely to overcome their issues and achieve success in all aspects of their life. Here we’ll talk you through 4 ways to think like a winner and achieve success.

Things of real importance rarely come easy so expect an uphill struggle and you’ll be better prepared to combat it.

  •  Nothing of real value ever comes easy

Understanding and believing that nothing of real value in life comes easy is the best way to overcome problems and find the strength to carry on. If something was easy to do, everyone would be doing it and it probably wouldn’t be of as much value to you. Understanding that success takes time and requires hard work and dedication is your first step to becoming a winner in life.

  • The perspective you have isn’t always the right one

The way you are viewing a problem can often be a problem itself. By closing your mind to alternative perspectives and beliefs, you can end up facing challenges that you wouldn’t have to deal with if you trained your mind to see the same thing but in a different way.

Of course our perspective on things in life is determined by our values, culture, upbringing and experiences but this doesn’t mean you can’t train your brain to think differently. By consciously making the effort to see an alternative perspective on a situation or a problem, you may be able to find a winning solution that turns a negative into a positive.

  • The only easy day was yesterday

Yesterday was easy because it’s over but you can’t expect today or tomorrow to be easy (not until they’re over anyway). Rather than wishing that every day could be like yesterday (something you perceive as being easy) expect difficulties in life and you will be able to plan around them and face them with proactive solutions.

Each and every day will throw a new challenge at you so if you are expecting it to be easy it can come as a bit of a shock. Expect bumps in the road and plan for them and you’ll come out fighting, like a winner.

  • It’s not all about you

Many people have the misconception that the real winners in life only think about themselves and base decisions around what will be best for them. However, this is not strictly true. The real winners in life are those who place the organisation they work for, the team they work with and other people in their life before them. It isn’t a sign of submission but a personal strength to be proud of.

Real winners don’t achieve success by treading all over others.

By taking other people into consideration and understanding the ‘bigger picture’ you will become someone that others look to and rely on. These are the qualities of a real winner.

Conclusion

Whether you are having issues at work or in your personal life, changing how you think and altering your beliefs can give you a fresh perspective that helps you to achieve success. Believe it or not, what you think and how you think really does matter and could be the difference between you simply managing from day to day, to you winning at life.

Read More
Not enough hours in the day? use your time wisely

Not enough hours in the day? use your time wisely

Do you ever find yourself thinking that there are not enough hours in the day? Are you forever making todo lists but never getting to the bottom of them? Whilst we can’t grant you an extra couple of hours to get everything done, we can help you use your time more effectively. Check out our top tips below!

You can’t ask for more hours in the day but you can use your time more productively.

Schedule plans strategically

The best way to schedule plans in your calendar is to put important tasks first and less important or less demanding tasks when you have more time. Every time you add something to your calendar, you will need to consider your priorities, ensuring that important tasks get done first. Whilst auto-scheduling the same appointments for the same time every week may seem like less of a hassle, it may not make the best use of your time.

Don’t overbook yourself

Many professionals have a tendency to overbook themselves, resulting in them having to madly sprint from one meeting to the next. Let’s face it; whilst you may feel like you’re making use of every minute of your time, it’s not exactly the most professional or organised way to work.

Instead of having to turn up to your meetings in a fluster, give yourself a little time between your appointments. You can then use this time to review your last appointment and prepare for the next one. Simply block out ‘buffer space’ between your meetings to give yourself chance to breathe and re-organise yourself.

Reschedule any important events you cancel

Whilst there’s nothing wrong with cancelling a meeting or appointment, providing you give enough notice, it’s important not to forget to reschedule it. Say for example an important piece of work comes up that you need to prioritise above everything else on your calendar. It’s fine to cancel your meetings but make sure you either provide a time to reschedule there and then or set yourself a reminder to reschedule later in the week.

Your working schedule should not be so strict that you are never allowed to make changes to it but at the same time, you need to think that if an event was important enough to put on your calendar in the first place, then it’s worth organising time to reschedule it.

Remember to schedule regular breaks and downtime.

Take regular breaks

People often wrongly assume that they will be less productive if they take regular breaks but actually it’s the other way round. Taking regular breaks away from your work gives you chance to refresh your brain and go back to your work in a better frame of mind. It’s especially important to remember to take breaks if you work for yourself, as you won’t have someone standing over you telling you it’s time to step away from the computer!

Schedule downtime

Would you class yourself as a workaholic? If you hardly ever have time off and find it hard to switch off from work at the weekends, then unfortunately you’re on a downward spiral to being burnt out.

Believe it or not it’s not actually good for you to work all the time. It will not only affect the quality of your work and your health but your relationships too. Give yourself at least one day (preferably two) a week that is just for you. Whether you spend your downtime relaxing at home, going out with the family or doing exercise is completely up to you, as long as you are not working!

By taking time out of work to do other things, you will feel much more motivated and inspired to work. The more motivated and inspired you are, the better quality of work you will produce, so it’s a win-win situation!.

Read More
What makes an entrepreneur successful?

What makes an entrepreneur successful?

 

Successful entrepreneurs come in all shapes and sizes – whilst some people are born with entrepreneurial traits others learn them as they go through life. Here we’ve shared some of the common characteristics and traits that we believe make up a successful entrepreneur.

 

Are you destined to be the next great entrepreneur? Check out the common entrepreneurial traits and characteristics below and see if you’ve got them!

Image source: https://farm2.staticflickr.com/1427/541420967_a5b2524f4c.jpg

 

They have the ability to spot gaps and fill them

The best ideas are the ones that fill a gap in the market. A good entrepreneur will be able to identify gaps in the market and needs that aren’t being met and come up with a solution. Whilst anyone can think of an idea, not everyone can come up with an idea that has potential. In order for an idea to be successful, whether it is a product or a service, it’s got to be something people need or want.

 

They believe in themselves and their ideas

Self-confidence is a trait that every successful entrepreneur must possess. In the world of business you have to push boundaries and take risks but to be capable of doing this you need to fully believe in yourself, your team and your idea.

 

They act on their dreams

One of the key differences between your average business owner and a successful entrepreneur is that the latter will always see their ideas through to the end. There’s nothing wrong with being a dreamer but unless you see your ideas through to the end, you’ll never be able to make anything of them.

 

They create their own path in life

Successful entrepreneurs tend to be those who have created their own path in life, rather than just followed the crowd. They aren’t afraid to challenge what’s considered to be the norm and they won’t just do something because others think they should do it. Instead they choose the path that’s right for them and challenge other’s perceptions of ‘the right way’ to do something by finding a better and faster way of doing it.

 

Entrepreneurs are not only good at making money but knowing how to avoid losing it too.

Image source: https://farm7.staticflickr.com/6010/5929545825_be9e096f4f.jpg

 

They’ve got money on the mind

One of the key differences between an inventor and an entrepreneur is that an entrepreneur will always have money on their mind. In order to stand a chance of making your idea a success, you need to be savvy with your finances. A good entrepreneur will know when to call it quits in order to avoid losing money but an inventor is likely to be so passionate about their product that they will suffer financial hardship in order to get it out there.

 

They love their work

Whilst a successful entrepreneur will be mindful of their money, they will also be extremely passionate about their work. If you are going to spend your life building a brand, it’s got to be something you enjoy doing or it really isn’t worth it – no matter how much money you make. The entrepreneurs that go on to be the most successful are the people who really believe in and love their products – the late great Steve Jobs is a prime example.

 

They keep their eye on the ball

Successful entrepreneurs never take their eye off the ball, not even for a second. They understand that markets are constantly changing (sometimes they are even the driving force for it) and know that if they want to get a step ahead of the game they need to keep an eye on what their competitors are doing too.

 

A good entrepreneur will also take the time to get to know and understand their customers. If their needs change, they will adapt their products or services to address them in order to prevent them taking their business elsewhere.

 

Conclusion

These are just some of the traits and characteristics entrepreneurs have in common. What’s great is that these traits aren’t something that you’ve either got or you haven’t, meaning anyone could technically become a successful entrepreneur if they take the time to learn them.

 

Of course you also need to have a good idea and be willing to work as hard as you need to, in order to make it a success. Successful people attract more success, so providing you continue to work hard, there’s no reason why you can’t be the next Richard Branson, Steve Jobs or whoever you aspire to be like.

 

Image credits: acaben and Images_of_Money

Read More
Achieving Business Success

Achieving business success: Why failing doesn’t make you a failure

A big part of becoming a successful entrepreneur is having the right mind set. If you don’t believe in yourself or are too afraid of failing, it will have a detrimental effect on your progress. Here we aim to explain why failing doesn’t make you a failure and provide tips on how to achieve a positive mind set that will help you succeed.

Whether you succeed or fail will largely depend on whether you can accept that failure is not the end of the world.

Thinking failure isn’t an option will end up holding you back

How many times have you told yourself ‘failure is not an option’? Rather than putting yourself under pressure to succeed, how about you accept the fact that failure is an option? Often you can do everything within your power to make your business venture a success, only to find something completely out of your control causes it to fail.

The problem with thinking that failure isn’t an option is that it doesn’t prepare you for when something inevitably goes wrong. By considering failure as something that could potentially happen, you will be able to come up with solid contingency plans that help you to get things back on track.

Don’t tell yourself failure isn’t an option. Tell yourself that you will not be a failure.

Learn from past failings

People have a tendency to dwell on things when they don’t go exactly to plan. We bet you’ve heard someone (or even yourself) say ‘all that money’s just gone down the drain’ after an investment hasn’t generated the desired return?

The problem with dwelling on ‘failed’ investments is that you’ll struggle to move forward. However by dealing with the outcome by learning from it, even if it isn’t what you’d hope for, you will be able to carry yourself and your business onto the next challenge.

Past mistakes and shortcomings are experiences you can learn from and turn into positives that drive your business forward.

If you learn from past failings, you’ll never be a failure.

Find a positive solution

When faced with failure, most people end up putting themselves under extreme pressure and forcing themselves into corners that they don’t want to be in. This is completely unnecessary and will not result in a positive solution.

By taking the time to consider the action you want to take, rather than what you have to take, in order to get your business back on track, you stand a far better chance of it working.

The solution you choose has got to be one you are happy with or no positives will come from it.

Remember you’ll never fail by investing in yourself

Finally, it’s important to keep in mind that an investment you make in yourself will never fail. Even if you have to start over a number of times, you’ll never be starting with nothing, as you will always have your knowledge, experience and skills, which no one can take away from you.

Even if you completely change your business model and find your skills are no longer relevant, you will still have the ability to learn new skills as an advantage. Your knowledge, abilities and previous experiences are extremely valuable assets that are completely unique to you.

The only time these assets won’t be of use to you is if you fail to recognise that you own them. If you can’t get into a positive mind set and see your value, then you won’t be able to use your knowledge, abilities and previous experiences to help you move forward.

Knowing that failure isn’t the end of the world is the first step towards a brighter future. Build your business knowing that you can cope with failings and you’ll never have to worry about becoming a failure.

Read More