Content – Why Content Is King When It Comes to Organic Website Traffic

Content – Why Content Is King When It Comes to Organic Website Traffic

There are many proven techniques in order to get the desired traffic that you would want for your website. However, the question is on how effective is it when driving traffic to your site? Despite the fact that you are using the right content, perhaps there is still room for improvement.

The good thing is that you don’t need a new post to keep fresh updates every other day. In fact, you can just utilize one blog post and then you can improve search engine optimization traffic to your website Here is why content is king when it comes to increasing the traffic growth that your business needs.

Begin by Using Relevant Keywords

The use of keyword effectively is the basis of having a high-ranking website. That is why you need to ensure that you have a good content with relevant keywords that should be very relevant. Simply remember that an epic content not just increase the standing of your business but it will also provide an effective opportunity for link-building.

Try to Conduct Research on the Competition

Content is king for a reason and you will not be able to make an excellent resource for a certain topic if you can’t answer the following questions:

  • What resources are already existing?
  • What certain topics do they focus on?
  • Can you be able to make something that stands out?

Scoping out the competition will be able to answer all three questions. For this reason, you don’t need to set a bar to measure your content against it. All you need is to uncover the content that you already have and simply uncover its full potential of increasing traffic to organic websites. You can beat the competition by transforming it into a go-to resource.

Writing Your Own Content

Before doing so, try to check the keywords, valid topics, and a standard to beat. To begin with, make sure to create as many enhancements for content marketing in your content. At the same time, try to write and build one that should increase its shareability.

Provide Opportunities for Link Building

In order to successfully increase organic website traffic, it is essential to build long content. However, some people will just ignore the content due to the length of the text in front of them which seem boring. For this reason, introducing the use of visual elements will enable your visitors to increase how they share and memorize your content. Here are ways to create this type of content.

  1. Try to research about the content, data, and topic that will build up the diagram you need for your website.
  2. Make sure that you follow the best practices in infographic design or in making your diagram.
  3. If possible, use third-party services or you can acquire the services of artists in order to build a stunning infographic for your site.

The aforementioned techniques are just a few of the many ways of increasing organic website traffic. Make sure your online business has what it takes to avoid getting left behind by the competition.

 

 

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Brexit – What Does It Really Mean to Small Businesses?

Brexit – What Does It Really Mean to Small Businesses?

The term Brexit refers to the abbreviation “British exit” that emulates the withdrawal of Greece from the Eurozone coined “Grexit”. However, the possibility of Britain to withdraw from the European Union (EU) will still be dependent on an in-out referendum regarding the EU membership.

Despite the fact that the impact of the EU in the economy of Britain can be considered less pervasive, the question still lies on its impact to UK businesses. How can small enterprises prepare or organize in scenarios that are wide ranging? Such scenarios include the Canadian, Norwegian, and Swiss models, among others.

Basically, there are numerous factors that can affect investments, particularly small businesses. In fact, it can also be applicable to insurance. The possible areas that can be affected by Brexit include business accounting, business planning and costs, insurance, international trade, people and staffing issues, regulation and taxation, to name a few.

Will Your Business Get Affected?

Presently, surveys suggest that only large businesses in the UK are preparing for the significant impact of Brexit. Nevertheless, most companies are beginning to project the possible impact of Brexit in a form of an assessment to ensure that everybody should be aware and prepared after the decision will be made in the referendum.

If you are still confused, just remember that any business that is trading within Europe and is subject to regulation should be affected by this development. Here are steps that can help any business understand how it will affect its operations after the implementation of Brexit in the UK.

  1. Gather at Least 3 Scenarios. Acquire at least 3 circumstances for your firm on the basis of endpoint in the relationship of the EU and the UK. The scenarios should include models such as the Canadian Model, Norwegian Model, and the Swiss Model.
  2. Get an Understanding of the impact in each scenario. Determine the main exposures of your company to Europe and how such will change in different situation.
  3. Observe Your Supply Chain. Check and define your company’s secondary exposures to Europe if there are.
  4. Adapting through the Situation. Determine the impact of lack of credit, reduced economic growth, and short-term volatility for your company. Ask yourself if you can mitigate the effects of such conditions.
  5. It Might Be a Blessing in Disguise. Changes often bring new opportunities and the introduction of Brexit can offer positive outcomes in the end. Hence, you should identify the opportunities and plan for possible risks that go with it.

It is essential to plan for the impact of changes that small businesses should face along the way. Experts on various aspects of Brexit suggest that it is empirical to have risk management strategies. It is also essential to look ahead to determine and be prepared for what is coming. On the dawn of making a big decision, the UK might require small and medium businesses to change for the better. On your part, it is about looking forward to work with all your clients in navigating through the stormy seas of opportunity.

 

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Why we Need to Know What’s Happening with the Chinese Economy

Why we Need to Know What’s Happening with the Chinese Economy

Keeping up with the latest economic news may not be everybody’s idea of fun. In this article we explore the potential ramifications the recent economic downturn is likely to have on UK business.

Recent Developments with the Chinese Economy

China’s economy is in slowdown, not in recession but China is growing slower than previously predicted and slower than in previous years. Although China’s economy is still growing at over 4% this is far short of the target 7% of the Chinese government.

This slowdown has a knock-on effect on trading partners and the world economy as a whole; in particular we now look at the impacts on the UK economy.

china

Factories in China are slowing down on production

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7 Impacts of China’s Economic Slowdown for UK Business

There are seven main impacts of China’s economic slowdown which have been detailed in this section:

arrow down trend

UK businesses will need to manage the impact of the slowdown of China’s economy

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1)    Reduced Demand for UK Exports

The slowdown of the Chinese economy is causing a reduction in demand for UK Exports; this will obviously hit UK exports to China the most, but will also impact the supply chain of exporters.

2)    Global Slowdown Effect

The Chinese economic slowdown is having a knock on effect throughout the world. Countries like Brazil, Australia and Canada are exporting fewer natural resources to China, which has a resultant impact on their local economies. Businesses exporting to countries impacted by China’s reduced demand may be affected.

3)    Reduction in UK Business and Consumer Confidence

A slowdown of the Chinese economy will affect UK business confidence in particular, especially with exporters. For importers though they are likely if anything to see a reduction in prices for Chinese goods. UK consumer confidence is likely to only be slightly dented as most UK consumers won’t understand what is happening in China.

4)    Fall in Commodity Prices

China’s massive economic growth over the last 20+ years has caused an insatiable appetite for commodities and natural resources. The prices of oil and gas, timber and metals have surged due to demand exceeding supply. China’s reduced demand is causing an excess of supply over demand and therefore falling prices around the world. This has been observed of recent times with the falling prices of fuel at UK petrol stations.

5)    Reduced Inflation

Although the UK has stable inflation (around zero %) the effects of the Chinese economic slowdown would be to reduce inflation further still! In particular the reduction in demand for commodities is causing a global reduction in commodity prices. Also, Chinese exporters are reducing their prices to sell excess goods.

6)    Fewer Chinese Students and Tourists

Businesses relying on Chinese students and tourists will be affected. As China suffers economic struggles there will be less cash to invest in holidays and education abroad.

7)    Increased UK Trade Deficit with China

An important affect for the UK government is an increase in the UK trade deficit. As Chinese goods reduce in price, UK companies will import more, due to the downturn the UK will export less. The net effect will be a high trade deficit between the UK and China.

Conclusion

All UK SME business owners should be continuing to watch economic news from China with great interest. The UK is more sheltered than many economies from the Chinese economy so the direct effect of a Chinese economic slowdown is less on the UK. However, other economies China trade with will be more affected, so there could be a larger effect on the UK from China’s trading partners.

 

Impact Credits: BBC News and Belle News

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If You Can’t Measure it, You Can’t Manage it!

We’ve all heard the business maxim “If You Can’t Measure it, You Can’t Manage it!” this is an old principle which is still very much valid today.

In this article we explore the principle, the importance of measurement and also taking action on findings on a continuous basis.

measure control

If you can’t measure it, you can’t manage it – Peter Drucker

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Origins of the Business Maxim

The maxim “If you can’t measure it, you can’t manage it” originated from the Management Consultant and Marketing Guru Peter Drucker. In his 60+ year career this is one of Drucker’s most famous quotations, so what lies behind the maxim?

Essentially distilled down:

1) Businesses which fail to measure can’t possibly know if the area is improving or not

2) Without this measurement the businesses can’t adapt and can’t manage the improvement of the core business processes

The Value of Key Performance Indicators

Key Performance Indicators (herein abbreviated to KPIs) are one of the fundamental analytical measures for the senior management team of a business.

KPIs must be measurable and are key activities and statistics which are vital to successfully delivering the goals of the business.

Also called “flash figures” in some businesses, the KPIs in a flash should tell senior management all they need to know to measure the businesses progress towards their goals.

KPIs most often are used at a business level but can also be valuable at a departmental level too. A few examples of sales KPIs could include:

  • Sales (possibly by entity) vs forecast
  • New vs Return Customers (the % of sales generated from new customers vs established customers)
  • Customer complaints or refunds (possibly versus forecast)

Defining Business KPIs and Other Measures

Analytics are of critical importance in the management of a business. Company Accounts are more than just produced for tax purposes; they provide a clear analytical output of the profit or loss of a business and also provide other useful balance sheet information (e.g. cash or stock levels).

For businesses intending to measure the first stage in the process is to define. Involve employees from all levels to carefully define key KPIs and other measures necessary to manage the business. Make it as easy as possible to collate the information and in some cases business processes may need to change (e.g. invest in software) to collate the information.

Feeding Measurements into a Continuous Business Plan

Once a business has measurements in place it’s now time to actively use them! Using KPIs and other measures is best managed though a Continuous Improvement Plan (CPI).

The goal of the CPI is to measure and report the KPIs defined which in turns leads to ongoing continuous improvement within the business.

A culture of a continuous cycle of improvement should commence – Define, Measure, Report, Improve, Repeat. (The definition is likely to only occasionally need redefining).

Communication of Metrics and Ongoing Improvements

It’s important for buy-in and managing an effectiveness business to communicate initial measures and ongoing improvements within the business.

Everybody in the business will be interested from the MD down to the more junior ranks. Staff will be more motivated to improve if they know the baseline measures and what’s important to the business.

measure manage

Don’t forget to communicate ongoing progress around the business

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Reporting of KPIs and measures can be by Email, Online or by posting on noticeboards as examples. It’s best to create visual information where possible, e.g. pie charts and other types of visually presented information.

Report under and over achievements on KPIs with a view to seeking improvements, don’t hide from below par achievements – it’s a chance to improve. Similarly where performance is excellent, congratulate the employee and reward if applicable.

Image Credits: Kate Rogers and Albion Cell

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How Christmas Could Work Wonders for Your SME Business

For SMEs Christmas can be a challenging but rewarding time of year. In this article we explore why Christmas could perform absolute wonders for your SME business.

Customers like Small Retail Businesses

When thinking about the benefit of Christmas to SMEs the most obvious area of benefit is retail sales. Customers are awash with money to spend in retail shops, pubs and restaurants at this time of year, particular reasons they love small retail businesses are:

  • Many customers like to shop locally at small independent businesses
  • Many customers like original/unique gifts so look for small local businesses or boutique websites rather than giants (e.g. not a “bog standard” M&S toiletries set!)
  • Many consumers like the personalised service local smaller businesses bring, in many cases the customer will have known the proprietor(s) for many years

Benefits to Non-Retail Businesses

The benefits of the Christmas party aren’t all for retail businesses though. Here are a number of other ways in which the business season can be beneficial to non-retail SMEs:

  • There is the chance for staff to have some annual leave, relax with family and recharge their batteries
  • There will be many networking functions around the Christmas season, this is a chance to create new business opportunities at a time of year where people are more cheerful and generally more receptive
  • Sending Christmas cards to clients may sound like a chore but this can be a great networking and sales opportunity. It’s a chance for re-engagement and many deals have been clinched which originated from a customer remembering a company from a Christmas card

holiday season

Sending business cards can be a real opener to new business opportunities

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  • Christmas is often a time where housekeeping jobs can be caught upon, particularly for businesses with plant closures. It’s an ideal time for stocktaking, decorating and premises maintenance, etc.
  • Let’s just blast the myth that Christmas is only beneficial to retailers (which some might think). The fact is that retailers sell what has previously been manufactured, so for a manufacturing business there sales are likely to have come months earlier, so in other words “Christmas came early!”. Retailers have to buy the stock from somewhere!

Making the most of the Christmas party

Surveys suggest that over 50% of employees dread the annual Christmas party.

office party

The office Christmas party has lots of potential benefits to all SMEs

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There is no reason this should be the case though and a Christmas party if handled correctly could be a real “shot in the arm” for an SME, here are some of the reasons why:

  • The MD should (briefly) share success stories of the past year with staff and thank everybody for their hard work over the past year
  • It’s a chance for staff at all levels to network and get attention, share ideas, thoughts and inspirations for the year ahead
  • It’s a great opportunity to let staff know they are appreciated and valued. Although many people think money is motivating it’s effect is temporary, feeling valued has long-term benefits throughout the year for a business

So hopefully you’ll agree that Christmas can be a time of wonder for the SME, especially when some of the above ideas are included as part of the celebrations!

Image Credits: Najya B and Party Pieces

 

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Using technology to differentiate traditional businesses

Today the Internet and technology have a huge influence on the world of business. It’s fair to say that without it, many of the small businesses that have been set up over the last decade; simply wouldn’t exist. However, it’s not just new businesses that benefit from using technology. Many traditional businesses are now choosing to utilise it, in order to differentiate themselves and stand out to customers.

Here we’ll take a look at a few traditional businesses and how they are using technology.

credit card and keyboard

Thanks to online banking websites and mobile apps, customers can now manage their money at home.

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Banks

Traditionally if you wanted to take money out of your bank account, move it to another account or set up a regular payment, you would need to visit your local branch. Today, however, banks are embracing technology by creating online banking sites and even mobile apps that allow consumers to manage their money on the go or from the comfort of their own homes.

Whilst banks are facing stiff competition from non-traditional lenders, there is a huge opportunity for them to utilise technology to retain their customers. It’s all about creating tech-savvy products that are easy and convenient for customers to use. Basically, banking technology needs to make life a little easier for the average person.

Retail stores

Many people automatically assume that the Internet and technology have ruined the high street by stealing customers’ away from its retail stores. However, it could be argued that it’s actually helped some traditional brick and mortar stores to differentiate themselves. For example, some stores are now using technology such as iBeacons to send push notifications to in-store shoppers. These push notifications inform customers of any offers in-store, as well as where to find their favourite products. Here, technology allows retail stores to personalise their in-store shopping experience and make it stand out to customers.

Restaurants

Whereas in the past, people would visit restaurants based on recommendations from their friends or reviews in the local newspaper, today the majority of diners research restaurants online. But a simple website is not enough for these traditional businesses to differentiate themselves. In order to really captivate customers and offer a unique dining experience, restaurants need to be using apps that allow customers to order food, make payments and leave feedback.

Providing WiFi in a restaurant also increases the chances of customers tweeting about their dining experience or sharing a photo on social media, which can greatly help to market traditional restaurants in today’s competitive market.

busy desk

Today many accountants actually utilise online software to manage clients accounting needs, rather than paper based books.

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Accountants

Accountancy businesses would traditionally require clients to visit their premises in order to deal with finance and tax matters, however more and more are now using technology as a way to differentiate themselves and make their services more appealing to clients.

For example, many accountancy firms now utilise online software so that clients can submit their financial information online, without having to make a trip out. Thanks to specialist software and online resources, accountants can now manage their clients accounting needs remotely; ensuring they meet regulatory requirements, whilst also keeping costs to a minimum. This of course helps to increase their competitiveness, as they are able to pass cost savings onto their clients and gain their loyalty.

Conclusion

These are just a few examples of the ways traditional businesses are using technology to differentiate themselves. From using push notifications to enhance in-store experience to developing mobile apps, there are so many different ways that traditional businesses can benefit.

It’s important to have the mind-set that technology can help rather than hinder traditional businesses. It’s all too easy to assume it’s the enemy, when really, if used correctly, it has the opportunity to completely transform traditional businesses and bring them into the modern age.

Image credits: kenteegardin and danielfoster437

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Any Pr is good PR…

The saying ‘any PR is good PR’ gets thrown around in the world of business very often but is it the truth or in fact a myth? Many people that don’t work in public relations believe that as long as people are talking about your brand, it doesn’t really matter what they’re saying. Whereas those that work in the industry are likely to tell you that there are two sides to PR – good PR and bad PR, the latter of which you want to minimise with all your power. But who is right?

Well technically both are right. It all depends on the circumstances and the situation your brand is in.

pr

Is any PR good for your business? Well it all depends on what you’re trying to achieve.

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Getting a new brand noticed

If you are launching a new, unknown brand, you will face significant challenges, as in reality, you are not yet important to the consumer. No one has heard of your brand or has any idea what you are trying to sell to them. What’s more, you have to battle against already established competitors in your market and find a way to differentiate yourself. In this situation, it could be argued that any PR is good PR, as if people share your name; you are getting your brand out there and ultimately gaining attention.

New brands often find that they have to cause a stir or shock audiences in order to make an impact. This often leads them to using guerrilla marketing and questionable PR stunts in order to gain people’s attention. Even if the PR is not necessarily what you’d typically call ‘good PR,’ it’s raising awareness of the brand and getting them coverage.

A great example of this is the Go Compare adverts featuring the character Gio Compario, an operatic tenner. Whilst these adverts often land the number one spot on the world’s most annoying adverts lists and drive people crazy on social media sites like Twitter, they seem to do the job of gaining people’s attention.

Figures have showed that brand awareness is up 450% as a result of the campaign.

When any PR isn’t necessarily good PR…

Whilst any PR is good PR for some brands, if you have an established name that everyone has heard of, you have the challenge of maintaining your reputation. In these cases any PR isn’t necessarily good PR as if it harms your reputation it could be detrimental to future sales and success.

The saying ‘all PR is good PR’ is flawed in the case of well-established brands. Simply getting people to talk about your company has very little value, as your company is already known worldwide. In this case, it matters much more about what they are saying about your brand and whether it is positive. Negativity can quickly spread (especially in the age of social media) making it essential that brands focus on their image, reputation and positive PR.

twitter birds

Any PR will get people talking but it won’t necessarily generate sales or offer a ROI to the brand.

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There’s a difference between increasing brand awareness and boosting sales

Whilst many people will argue that any PR is good PR for increasing brand awareness (which cannot be denied), if people are only saying negative things about a company, then it’s not going to help them boost their sales.

If good PR was not essential to brands, then PR companies would be out of business and true PR strategies would be irrelevant. It would all be about who can pull off the most shocking stunt to garner attention, rather than who can maintain a good reputation that customers believe in.

All PR is not created equal and in most situations, good PR will prove to be the most invaluable tool in communicating with audiences, winning their trust and achieving business success.

 

Image credits: Niuton may and Elijah

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How small businesses can punch above their weight

The Internet has opened up a lot of doors for small businesses but that doesn’t necessarily mean it’s easy to become a success. Small businesses face tough competition from larger online businesses like Amazon but the good news is there are a number of things they can do to punch above their weight.

Knowing what you can’t compete on

Before you think about what you can do to make your small business stand out against larger businesses, you need to establish the things you can’t compete on i.e. authority, price and reach. Huge eCommerce websites have authority and reach without even trying and when it comes to pricing their products, they’re able to make a lot of money with very slim margins – something that’s virtually impossible for small businesses.

So now we’ve established the things you can’t compete on, it’s time to look at the ways you can differentiate your small business and essentially punch above your weight.

keyboard

Writing regular blog posts will help you attract an audience, who you can show off your expertise to.

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Blogging

Blogging can benefit small businesses in many different ways. As well as providing a way for them to communicate with customers on a more personal level, it’s also great for generating traffic and improving SEO. Having a blog will add value to your small business. Capitalise on your niche expertise to gain customers’ trust.

Content creation

Another way you can punch above your weight is by focusing on creating high quality content for your customers. As a small business, you should have quite a niche customer base and will therefore be able to use your knowledge of it to create content that will appeal to those who buy your products. Think about the sort of questions customers are likely to have and answer them. Creating visual content for social media, your blog and website can also boost engagement and may even help you to generate sales.

Unique product descriptions

Whilst we’re on the topic of creating content, it’s also worth thinking about your category and product pages. Rather than simply using standard product descriptions obtained from your supplier’s website, think about crafting unique product descriptions that really inform your customers about your products and sell them. Unique product descriptions will also benefit you in terms of SEO as you will avoid plagiarism penalties.

Excellent customer service

Another area you can focus on improving is your customer service. Customers like to be made to feel that they matter and this is something that larger businesses often fail to do.

As a small business, you have the opportunity to really get to know your customers and provide the personalised service they need. Working on your customer service across all platforms including over the phone, on social media and even on your website’s live chat will pay off in the form of improved customer loyalty. The better and more personalised customer service you offer, the greater the chances of customers coming back to shop with you again in the future.

Even if your prices are more expensive than some larger stores, people may be more willing to buy from you if the level of service you provide is much higher.

welovecustomers

Show customers that they matter to your small business.

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Added value

Large eCommerce stores like Amazon don’t really need to offer their customers any incentives to make a purchase. In fact, they don’t really have to do anything at all to get their business – not even market their products! Unfortunately, the same can’t be said for small businesses; however this doesn’t mean that all hope is lost. By offering customers ‘added value’ they can stand out and make a mark on their industry.

Added value comes in many different forms. It could be a free eBook or email course to help customers get the most out of their product or even personalised direct marketing materials that feature recommendations, based on what customers have previously purchased. Basically it’s giving customers something extra to make their shopping experience with your business that little bit more enjoyable.

Conclusion

Whilst small businesses face tough competition from larger companies, this doesn’t mean they can’t punch above their weight. The key is to provide the personalised shopping experience that larger businesses often fail to offer. Make customers feel valuable and they’re guaranteed to give you their business, instead of one of your larger competitors.

 

Image credits: Anonymous Account and zilver pics

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How Small Businesses can Move Quicker than their Larger Competitors

In the world of business, speed is often the key to success. Be the first to spot a gap in the market and you stand a great chance of making some money. Be the first to launch a particular type of product and you’re likely to win a larger market share.

The challenge of adapting quickly is something that all businesses face, however it could be argued that it is much easier for smaller businesses than their larger competitors. Smaller businesses are able to move much quicker than larger companies, giving them a significant advantage.

 

meeting table

Larger businesses usually have to consult board members and shareholders, making decision making a lengthy process.

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Greater independence

Small businesses’ ability to manoeuvre quicker than their bigger competitors largely comes down to their sense of independence. Whereas large businesses are likely to have to consult board members and shareholders before a decision is made, entrepreneurs only really have to consult themselves, allowing them to implement change much more quickly.

Fewer people to manage

Another key advantage of small businesses is that there are fewer people to manage. Say you needed to make a last minute change before a product was launched to market – it would be much easier to inform and instruct a small team of staff, rather than multiple teams and departments, to implement the change. When there are only a few people involved in the creation of a product, it becomes much easier to manage.

Developing customer relationships

An important part of launching a product or in fact growing a business is developing strong customer relationships. And whilst larger companies may have their credentials and strong branding on their side, smaller businesses have personalisation.

It’s much easier for smaller businesses to develop strong customer relationships than it is for larger companies. The stronger the relationships are, the quicker you will be able to grow your business and achieve success.

Large companies often spend hundreds and thousands of pounds trying to replicate the personalised experience offered by smaller competitors, so use this to move your business forward quickly and achieve a competitive edge.

4 jigsaw people

 

Smaller teams can work together to implement ideas quickly.

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Quick implementation of ideas

If someone has an idea for a new product at a large business, it will usually have to go through multiple channels before any action is taken. The difference between this and a small business is that there are fewer people to consult, therefore allowing action to be taken much quicker.

Thanks to a lack of channels and departments, small businesses are able to implement ideas much more quickly, turning them into profit. They are often able to beat larger competitors when launching new products, as they have fewer hoops to jump through during the design and manufacturing process.


Capitalising on niche markets

Larger businesses tend to be focused on large volume products and services, leaving niche markets open for smaller businesses to capitalise on.

Whereas big businesses are usually slow in following trends, as they want to make sure something will sell first, smaller businesses have the opportunity to take greater risks and move quickly on new trends, giving them a significant advantage. By anticipating the needs of your target audience, you will be able to establish yourself as an industry leader.

Conclusion

We are constantly hearing about how difficult it is for small businesses to compete with larger businesses online but in actual fact, it pays to be a smaller company! With the opportunity to make decisions quickly, launch products to market faster and offer a more personalised experience to customers, small businesses boast a number of benefits that provide them with plenty of opportunities to give larger competitors a run for their money.

Image credits: lumaxart and lumaxart

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Great Customer Relationships are the Bedrock of Building Great Businesses

What’s the most important thing when building a great business? A good looking website? A unique product? Whilst both of these things are essential, it’s great customer relationships that are the bedrock of building a great business.

Here we’ll examine the importance of creating great customer relationships.

Spend time building and nurturing your customer relationships.

handshake

A business is nothing without its customers

If you don’t have any customers, you won’t make any money, which essentially means you won’t be taking home a pay packet for the month. Building and maintaining great customer relationships is therefore of high importance. Without customers your organisation wouldn’t exist, so make sure you show them how important they are to your business.

Save your business money

Did you know that it’s actually cheaper to retain a customer than acquire a new one? Studies have found that businesses spend five times more winning new customers than retaining existing ones. So if you’re looking to save your business money on marketing (which can be used to grow your business) you need to work hard on building customers’ loyalty in your brand.

Provide revenue and certainty

One of the hardest parts of starting a new business is the uncertainty of not having pre-existing customers. However, in time if you work on your customer relationships, you will be able to benefit from revenue and certainty for your business.

Knowing that you will have certain profit coming in will give you the opportunity to plan for business growth.

Loyal customers will spread the word about your business, helping you to grow your customer base.

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Help grow your business

Speaking of growing your business, your customers will actually play an important role in acquiring new ones. Nurture your customer relationships and you stand a good chance of turning them into brand advocates.

Your brand advocates are the people that spread the word about your business – telling others just how great you are. This may be done by traditional word of mouth marketing, customer reviews or even better, via social media. The more customers you get talking about your brand positively on social media, the greater chance you have of gaining new customers.

By spending time building strong customer relationships, you will essentially be setting yourself up for some free advertising.

How to improve your customer relationships

One of the easiest ways to improve your customer relationships is to simply engage with customers. Maintaining a strong presence on social media will help to build customers’ trust in your company. Make sure that you are responding to all customer interactions – both positive and negative to maintain a good reputation. Dealing with customer complaints on social media can do the world of good for your business, as it shows you are dedicated to achieving 100% satisfaction.

Another way you can improve customer relationships is through personalised marketing communications. Collecting data about your customers will allow you to tailor your marketing content and offers to their needs. If customers feel like you’ve made an effort to get to know them, they’re more likely to give you their repeat business.

Finally, rewarding loyalty is a fantastic way to improve your customer relationships. Offering discounts will not only show customers that you value them but also encourage them to make a repeat purchase. You may also want to think about setting up loyalty schemes that reward customers for shopping with you time and time again.

Conclusion

As we said earlier on in this article, your business would be nothing without its customers, so it only seems right that you spend time keeping them happy. The more effort you put into improving your customer relationships, the more likely customers are to remain loyal to your business and recommend it to others.

Make improving customer relationships your number one priority in 2015.

Image credits: Joe the Goat Farmer and Joe the Goat Farmer

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