10 Easy Steps to Improve Your Company’s Online Presence

10 Easy Steps to Improve Your Company’s Online Presence

seo

As a business owner, there are many ways that you can improve your company’s online presence to attract more visitors to your website. We have listed ten of the easiest and most effective ways that have helped businesses in a wide range of industries and market niches.

Search Engine Marketing

Search engine optimization and search engine marketing will help your website attract more visitors by putting it on the first page of the search results. By utilizing a variety of techniques including keyword placement, metatags and others, business owners can increase their Google and Yahoo rankings ensuring their business website it seen by more people.

Article Marketing

Article marketing is an online marketing tool where companies hire content writers to create articles that contain quality information and search engine benefits based on the specific keywords the company is targeting. These articles can be included on your site, on your blog or submitted to one of the many free online article submission sites.

Pay-Per-Click or Sponsored Link Advertising

Free promotion online may seem like good business sense, but one of the most common rules of advertising is that you get what you pay for and you have more control over it. Pay-per-click and sponsored listing opportunities enable businesses to pay to achieve a higher position in the sponsored link section of search engines. You are paying to generate visitors to your site or landing page and PPC can be used as a short-term traffic generation technique to attract more visitors.

Social Media

Social media is one very useful way that many businesses improve their online presence and gain more visitors. Create a business page on Facebook, Twitter or any of the social media networks and reach more potential customers on a more personal level.

Blogging

Blogging gives your business a chance to offer product information, new product or service ideas or to just give customers a behind the scenes look at your business. Articles can be written to include many SEO strategies as well.

Exchange Links

A link exchange network will help your business grow its online presence while helping partner sites as well. Choose links from sites that are popular and have high traffic levels.

Use RSS Feeds

An RSS feed helps your site visitors stay in touch with what is going on with your website. Choose an RSS feed like Google Reader or Google Alerts and add the button to your homepage. This is a really good way to drive repeat traffic.

Share the News

One of the best ways to grow your online presence is to track and retain visitors. Having a way to easily capture contact information from visitors to add them to your contact list is vital. Writing a regularly newsletter (2-4 times per month) to communicate directly with your clients/customers about recent news, events, and to stay in front of your audience helps with growth. Newsletter distribution with links back to your site can also lead directly to increased traffic from recipients.

Add Pages

A general rule of thumb of increasing SEO performance is to add traffic. Having more cached pages that are indexed by Google and other search engines helps gives your site more impact in search engines. Additionally, you can set up additional pages as independent landing pages to help increase sales conversion for specific products as they become easier to find for visitors who do not have to navigate through your site to get to sales pages.

Go Mobile

As the iPhone and other multi-purpose cell phone products increase their internet technology and features, companies have greater ability to contact consumers. Understanding all of these opportunities can be a tremendous advantage to your online presence. Text messaging, mobile updating, and interactivity between your site and the mobile environment can all help grow and retain traffic.

As a business owner, there are many ways that you can improve your company’s online presence to attract more visitors to your website. We have listed ten of the easiest and most effective ways that have helped businesses in a wide range of industries and market niches.

Search Engine Marketing

Search engine optimization and search engine marketing will help your website attract more visitors by putting it on the first page of the search results. By utilizing a variety of techniques including keyword placement, metatags and others, business owners can increase their Google and Yahoo rankings ensuring their business website it seen by more people.

Article Marketing

Article marketing is an online marketing tool where companies hire content writers to create articles that contain quality information and search engine benefits based on the specific keywords the company is targeting. These articles can be included on your site, on your blog or submitted to one of the many free online article submission sites.

Pay-Per-Click or Sponsored Link Advertising

Free promotion online may seem like good business sense, but one of the most common rules of advertising is that you get what you pay for and you have more control over it. Pay-per-click and sponsored listing opportunities enable businesses to pay to achieve a higher position in the sponsored link section of search engines. You are paying to generate visitors to your site or landing page and PPC can be used as a short-term traffic generation technique to attract more visitors.

Social Media

Social media is one very useful way that many businesses improve their online presence and gain more visitors. Create a business page on Facebook, Twitter or any of the social media networks and reach more potential customers on a more personal level.

Blogging

Blogging gives your business a chance to offer product information, new product or service ideas or to just give customers a behind the scenes look at your business. Articles can be written to include many SEO strategies as well.

Exchange Links

A link exchange network will help your business grow its online presence while helping partner sites as well. Choose links from sites that are popular and have high traffic levels.

Use RSS Feeds

An RSS feed helps your site visitors stay in touch with what is going on with your website. Choose an RSS feed like Google Reader or Google Alerts and add the button to your homepage. This is a really good way to drive repeat traffic.

Share the News

One of the best ways to grow your online presence is to track and retain visitors. Having a way to easily capture contact information from visitors to add them to your contact list is vital. Writing a regularly newsletter (2-4 times per month) to communicate directly with your clients/customers about recent news, events, and to stay in front of your audience helps with growth. Newsletter distribution with links back to your site can also lead directly to increased traffic from recipients.

Add Pages

A general rule of thumb of increasing SEO performance is to add traffic. Having more cached pages that are indexed by Google and other search engines helps gives your site more impact in search engines. Additionally, you can set up additional pages as independent landing pages to help increase sales conversion for specific products as they become easier to find for visitors who do not have to navigate through your site to get to sales pages.

Go Mobile

As the iPhone and other multi-purpose cell phone products increase their internet technology and features, companies have greater ability to contact consumers. Understanding all of these opportunities can be a tremendous advantage to your online presence. Text messaging, mobile updating, and interactivity between your site and the mobile environment can all help grow and retain traffic.

www.stoneventures.info

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Why Is Consumer Confidence So Important ?

Why Is Consumer Confidence So Important?

confidence

What is consumer confidence and why is it so important? Consumer confidence is an economic indicator that measures how confident consumers are about the overall state of the economy. That’s easy enough right? Consumer confidence also measures how confident people feel about their own income’s stability. This confidence impacts how they shop and how much they spend. This makes consumer confidence one of the most important indicators for the overall shape of the economy.

When the economy expands, consumer confidence increases. Likewise, consumer confidence decreases when the economy contracts. While consumers don’t usually have perfect information, consumer confidence is considered a lagging indicator of stock market performance.

How Useful Are Consumer Confidence Indicators?

Many of the UK’s investors, manufacturers, retailers, banks and government agencies use a wide range of consumer assessments when planning their actions. Let’s look at an example of this. If weak consumer confidence is indicating a decline in spending, manufacturers will decrease their inventory. Banks will reduce lending activities including mortgages and credit cards. Homebuilders will plan for the decline in home construction volumes and build less homes and the government prepare for a reduction in tax revenues. As you can see, weak consumer confidence plays an important role in the overall economy and touches every industry. When confidence decreases, spending and risk-taking tend to decrease.

Let’s look at another example. Consumer confidence is improving. Manufacturers will increase production and inventory levels. Employers will begin hiring. Builders will prepare for higher housing construction rates and banks will increase lending activity.

Factors That Impact Consumer Confidence

There are even more factors that affect consumer confidence. Consumer spending is impacted by factors like monetary or fiscal policy, inflation, purchasing power and supply of goods. This makes it important for investors and business owners to review important economic indicators if they are to gauge the economy’s overall health. It may be as simple as watching the news or reading the financial report, or following the stock markets and watching for any indicators that the economy is slowing down.

The question remains, are consumers in the UK confident about the economy?

www.stoneventures.info

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